Biba Store

BIBA, meaning "pretty women" in Punjabi, is a notable Indian fashion brand founded by Mrs. Meena Bindra in 1988. This brand has successfully established itself as a leading name in ethnic wear across India. The evolution of BIBA is marked by significant milestones, reflecting the inspirational journey of its founder.

The brand's influence extends into Bollywood, where its designs have found favor among many prominent actresses. For instance, Kareena Kapoor's memorable appearance in “Bajrangi Bhaijaan” captured the essence of BIBA's aesthetic, while Priyanka Chopra and Preity Zinta have also showcased the brand's fresh summer silhouettes.

Over the years, BIBA has become a preferred choice for several notable personalities, including Esha Deol and Gauhar Khan, who appreciate the brand’s stylish “Mix and Match” salwar suits and dupattas. These pieces are celebrated not only for their design but also for their enduring appeal.

Additionally, BIBA was a trailblazer in Bollywood merchandising, marking its entry with the film “Na Tum Janno Na Hum.” This was followed by successful collaborations with films such as “Devdas,” “Baghban,” “Hulchul,” and “Bhoothnath,” further solidifying its presence in the intersection of fashion and cinema.